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Just before we continue on we’d like to handle a matter we often get: “What the heck is Moxie?”. The term is really an Americanism originating during the nineteen twenties that the dictionary defines as: “possessing pressure of character, resolve, or nerve”.
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Having said that, preserving abreast on the greater than 500 variations that Google would make to its algorithms on a yearly basis is hard and preserving top rankings remains to be tougher.